UNIQLO Launches Collection from Korean Women’s Brand O’2nd Worldwide
Available from May at all UNIQLO outlets, and at the online store
UNIQLO announces a collaboration with O’2nd, to offer the Korean women’s brand’s fun and funky summer dress collection at all UNIQLO outlets across its 13 markets worldwide, and at its online store.
The collection will feature “The Little Band Dress”; an assortment of colorful belted dresses based on the multifaceted function of dressing with form combined with the color block, cut out, stripes, and floral print signature elements of O’2nd.
UNIQLO has a long record of successful collaboration with global brands, including +J, and UU. This latest tie up with O’2nd was driven by Yukihiro Katsuta of UNIQLO R&D, who said, “We have often collaborated with Western and Japanese designers, and this time we are pleased to partner with a Korean brand aiming to take itself from Asia to the World.”
O’2nd is managed by SK networks, and the president Kevin Cho said, “It is very meaningful that UNIQLO, which has already done the collaborative design project with global fashion brands such as Theory, Undercover and Jil Sander, appreciated the design competitiveness of O’2nd and suggested the collaboration. Through this collaboration, it’ll give an opportunity to people around the world to meet and experience O’2nd.”
The O’2nd summer dresses are composed of twelve items, all available only at UNIQLO SM Mall of Asia beginning from May 16, 2013 for between Php 990 – P1990.
Currently, O’2nd products are available at department stores and select retail shops across 14 markets, including Japan, China, Hong Kong, Singapore, Russia, the U.K., and the U.S.